The Benjamin Group is a Boston-area sales consulting firm serving clients in New England. Founded in 2002, we partner with small to mid-size companies seeking to innovate sales growth.



We specialize in direct and channel sales models, including global enterprise account management. 

We’ve served companies in most industries, from high-tech and professional services to manufacturing and retail.


We bring deep experience in developing:

  1. Comprehensive sales strategies along with progressive execution tactics
  2. Exceptional sales teams with the right attitude, disciplines and skills
  3. Customized sales coaching with 30-60-90 day goals to ensure accountability for results

Our approach is two tiered:

  1. Install the basic sales disciplines and processes that sustain repeatable results
  2. Perform situational coaching that advances sales skills and effectiveness

We’ll roll up our sleeves and partner with you at all levels, from the board room to the field, until success is achieved. It’s what we do!